Nov 1, 2022 | Blog

Monthly Briefing – November 2022

November 2022 “Monthly Briefing”

Bureau of Reclamation Commissioner Camille Calimlim Touton and Family Farm Alliance President Patrick O’Toole at the Aspen-Nicholas Water Forum in Colorado last month. Mr. O’Toole and other Alliance representatives have been underscoring the importance of Western irrigated agriculture to national food security in forums across the West this year. See story on Page 13.

Advancing the Water Shortage &
Food Security Message

With the current backdrop of severe drought conditions in the Western U.S., significantly inflated food costs, global food supply challenges, and a looming global famine, there has never been a more important time to protect American food production.

In a campaign aimed at publicizing the threat to the nation’s food supply, the Family Farm Alliance partnered with the California Farm Water Coalition (CFWC) and Klamath Project irrigators to show consumers how water policies are contributing to food shortages and rising prices.

Beginning April 2 with a full-page ad in the Wall Street Journal, the campaign progressed over the summer with paid social media posts aimed at consumers aged 18 to 44. Ads were written to inform readers that food supplies are at risk and that prices are expected to rise, which they did- to record levels.

Readers were also encouraged to click a link to learn more at a special landing page on the CFWC web site with information on the connection between water and food security.

To date, the campaign has generated over 7 million impressions with almost 210,000 people clicking the link to visit the web site, where major points were made with supporting information.

Alliance and CFWC spokespersons are taking their message across the West.

“People need to know that food does not come from Safeway or Family Fare,” Mr. Keppen told an audience of Upper Missouri River water users last month in Deadwood (SOUTH DAKOTA). “It  comes from producers like the farmers and ranchers to whom many of you deliver water. We have a rare opportunity to demonstrate to consumers and policy makers alike that there is still time for our state and federal officials to right this ship and recognize the importance of storing water and growing food with it.”

CLICK HERE to download the PDF Version of the November 2022 “Monthly Briefing”, where you can read more about this and other important issues to Western water users, from a perspective that you won’t find anywhere else:

  • Next Farm Bill to Move in 2023

  • NOAA Predicts a Third Year of La Nina in the West

  • Supreme Court Hears Oral Arguments on WOTUS Case    

  • Interior Announces $210 M for New Water Storage in the West    

  • Interior Announces New Lower Colorado River Basin System Conservation and Efficiency Program Congress to Return to D.C. After Midterm Elections

  • New Bill Would Impose Water Tax on Exported Crops

  • Western GOP Renews Call for Details of Biden Administration 30×30 Initiative    

  • California Bumblebee Decision Raises Questions for the Future        

  • Biden Administration and Congressional Climate Change Policy Developments    

  • FWS Proposes ESA Protections for Longfin Smelt in California            

  • Reps Newhouse, Peters Introduce Root & Stem Act        

  • Alliance Represented at Prestigious Aspen-Nicholas Water Forum            

Please do not hesitate to contact if you have any difficulties downloading the November 2022 “Monthly Briefing”.