Jun 22, 2022 | Blog

Western Drought Impacts & Instagram Campaign

Shareable Resources on Western Drought Impacts
Valuable digital resources can promote our message to the general public

We wanted to make you aware of opportunities to help spread the message of the current drought crisis to your network.

One such opportunity is to share accessible videos of farmers telling their stories. Our friends at the Farmers Conservation Alliance (FCA) produced a striking video stories highlighting the resiliency of Oregon’s farmers and ranchers during the continued drought.

Pictured here is one of six produced “FCA Stories” that follows Jos Poland, a lifelong dairyman who in the last year was forced to sell nearly half of his herd. Financial losses incurred by the drought and rising hay costs made it impossible to maintain his organic dairy operation of 270 cows and 340 irrigated acres located in the North Unit Irrigation District. Local producers and North Unit are looking for creative solutions.

“I just don’t want it to get to a point – since the whole West is in a drought – that we’re waiting too long to do this, and the shelves in the stores are half empty of food,” says Mr. Poland. “Because then it’s too late.”

Additionally, we are beginning to publish videos on Instagram (@familyfarmalliance) to share our message on social media.

Our most recent Instagram Reel highlights a portion of Alliance President Pat O’Toole’s testimony last week before the Senate Committee on Energy and Natural Resources hearing on the Western drought.

We strongly encourage you to view and share these videos. Here are a few ideas on how to do so:EMAIL

  • The simplest is to simply forward this message to your email contacts!
  • If you’re not on Instagram, sign up at instagram.com or by downloading the Instagram mobile app and creating an account there.
  • Follow @familyfarmalliance.
  • Be sure to like the posts by tapping the heart icon.
  • For the “Reel” or video pictured here, tap the triangular-shaped icon. You can “Add reel to your story” which will share it to your followers for easy viewing. You may also send it to specific friends who you would like to see the video.
It’s also not too late to share the successful Wall Street Journal ad and landing page with your followers via email and social media. Simply go to the landing page and scroll to the “Share This Page” section for social media sharing opportunities.We appreciate your eagerness to share these messages to your followers. If you have any questions, please contact our media consultant Josh Rolph (josh@yeahyeah.agency).

We will continue to keep you informed on this and other developments impacting Western irrigated agriculture.
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